Introduction

Raising pre-seed funding requires a structured approach. This checklist will help you prepare for investor outreach, refine your pitch, and secure early-stage capital.

Step 1: Validate Your Business Idea

• Conduct market research and competitor analysis.
• Define your unique value proposition (UVP).
• Build a basic MVP or product prototype.

Step 2: Prepare Investor-Ready Materials

• Pitch Deck: Clear, concise, and visually engaging.
• Business Plan: Cover financial projections, growth potential, and scalability.
• One-Pager: Quick snapshot of your business for investor outreach.

Step 3: Establish Investor Targets

• Create a list of angel investors, VCs, and accelerators aligned with your industry.
• Identify warm introductions via LinkedIn, startup communities, or referrals.
• Research past investments to tailor outreach.

Step 4: Fundraising Strategy & Timeline

• Set a realistic funding goal and expected runway.
• Define how funds will be allocated (product development, hiring, marketing, etc.).
• Prepare a follow-up sequence for investor meetings.

Step 5: Build Early Traction

• Secure beta users or paying customers.